To implement the high-end feeling throughout the entire brand identity and experience around the brand, a color palette has been put together that can be used both online and offline.
Primary colors
Art Black
PMS Black 7
HEX #3C3C3B
RGB 60, 60, 59
CMYK 0, 0, 0, 90
Golden Hour
PMS 7504
HEX #987F66
RGB 152, 127, 102
CMYK 40, 45, 58, 15
Golden Intimacy
PMS 7581
HEX #7f5a38
RGB 127, 90, 56
CMYK 35, 55, 75, 40
Secondary colors
Sparks of Blue
PMS 2218
HEX #6CB0BD
RGB 108, 176, 189
CMYK 60, 15, 25, 0
Warming Orange
PMS 158
HEX #EC6726
RGB 236, 103, 38
CMYK 0, 70, 90, 0
Touch of Sand
PMS 155
HEX #FDD491
RGB 253, 212, 145
CMYK 0, 20, 50, 0
Tertiary colors
Art Black 75%
HEX #696868
RGB 105, 104, 104
CMYK 0, 0, 0, 75
Art Black 50%
HEX #9D9C9B
RGB 157, 156, 155
CMYK 0, 0, 0, 50
Art Black 25%
HEX #D0CFCF
RGB 208, 207, 207
CMYK 0, 0, 0, 25
Golden Hour 75%
HEX #B6A492
RGB 182, 164, 146
CMYK 28, 31, 39, 10
Golden Hour 50%
HEX #CBBFB2
RGB 203, 191, 178
CMYK 22, 22, 29, 3
Golden Hour 25%
HEX #E7E1DC
RGB 231, 225, 220
CMYK 11, 11, 14, 0
Golden Intimacy 75%
HEX #A08266
RGB 160, 130, 102
CMYK 25, 39, 53, 28
Golden Intimacy 50%
HEX #C0AA96
RGB 192, 170, 150
CMYK 16, 25, 34, 18
Golden Intimacy 25%
HEX #E1D7CE
RGB 225, 215, 206
CMYK 7, 11, 15, 8
Sparks of Blue 75%
HEX #91C3CD
RGB 145, 195, 205
CMYK 48, 10, 19, 0
Sparks of Blue 50%
HEX #B5D6DD
RGB 181, 214, 221
CMYK 34, 5, 14, 0
Sparks of Blue 25%
HEX #DBECF0
RGB 219, 236, 240
CMYK 18, 2, 7, 0
Warming Orange 75%
HEX #F19161
RGB 241, 145, 97
CMYK 1, 53, 63, 0
Warming Orange 50%
HEX #F7B595
RGB 247, 181, 149
CMYK 0, 36, 42, 0
Warming Orange 25%
HEX #FAD9C9
RGB 250, 217, 201
CMYK 1, 20, 20, 0
Touch of Sand 75%
HEX #FEE0B0
RGB 254, 224, 176
CMYK 0, 14, 37, 0
Touch of Sand 50%
HEX #FEEACA
RGB 254, 234, 202
CMYK 0, 10, 25, 0
Touch of Sand 25%
HEX #FFF4E3
RGB 255, 244, 227
CMYK 0, 5, 14, 0
